Archive for June, 2010

Wholesome Launch Party

Posted on: June 29th, 2010 by admin No Comments

Wow—last week was an amazing turnout for our grand debut of Wholesome. Our plan is to have blogs posted weekly; however we’ve had such a GREAT response that we are all booked up with clients and a bit behind on the blog posting, so sorry!

I’m so glad the kids table was such a hit and I hope it got you all thinking about new ideas for snacks and lunches for back to school in the fall. Did you know that our organic wine tasting table had some hidden secrets? You won’t get a headache the next day from drinking this wine (courtesy of the Nutrition Cottage because there are no preservatives, sulfites or additives that give you the normal ‘hang-over’ feeling. Note to self…this does not mean you guzzle a ton either. All good health comes with moderation.

The best part was seeing all of you ready to make some immediate changes in your homes. Plus I loved all the locals that jumped in to showcase their goodies too–like Kathy’s Z’s Cheez, Christiana’s edamamae corn salad, Robyn’s Manna Market fruits and Karen Self’s granola…which by the way, I’ve received so many calls that I’d like to post her number for her Tranola we gave away in our goodie bags—249-7282 to call her direct with orders. And many of you asked for Christiana’s recipe so I took it off her blog site and posted it below. Plus, Hanson with Indie Candy says you’ve all been running in there to cash in your yummy cotton candy bags…the end date is coming up soon so bring in those cards for your complimentary dye-free cotton candy! That was a great idea and we love Indie Candy as it allows children with and without allergies to see that candy & other goodies can be made naturally and still be delicious. Now if we could just tell Hershey’s and others to get on the band wagon for clean then we’d all be on the same page.

We are overwhelmed by your response and that you are inspired by our methods to making your lifestyle more complete with easy, simple tweaks that will not send you running for binge city. The party was a huge undertaking and I couldn’t have done it w/o many friends and family. Many thanks to my parents for giving me my healthy start and supporting me all the way. Thanks to my amazing sister-in-law, Jennifer Gray for opening up her home and always helping me with great ideas. To all my friends who helped us along the way to get this great business off the ground and supported our mission and helped us spread the word. Kate Darden for all her tireless help to keep us focused on the prize, Jim McAllister with Keysys Consulting for his direction on our website, Catherine Bodnar for her beautiful logo and design, Allison Stewart for her amazing photography that just captures the essence of Wholesome and all my friends who helped with ideas, brainstorming, goodies bags, etc. Most importantly to my fabulous and brilliantly wonderful husband who set up the ‘business side’ of the company and let me do the creative side…without him, we would have never got off the ground. We both felt God’s hand on us the whole way and we thank Him for this gift to share with all of you.

ADHD/Pesticides link, local foods, hidden preservatives, dirty dozen, organic living and simple questions from locals are already in the works for

The Finished Product

 our upcoming blogs—please, stay tuned! As a quick light bulb idea for simple, healthy living—please see the “ice cream bar” below we set up at home for the kids to enjoy. All clean products: Annie’s gummy bears and worms, Ahlaska chocolate syrup, The Silver Palate maraschino cherries, Sundrops M-&-Ms, Tru Whips whipped cream, Newmans Own oreos and Sparx candies (taste like nerds). The ice cream we used was So Delicious cookies and cream, cookie dough and chocolate mint (my son has a dairy allergy and this great alternative is made with organic coconut milk and is so tasty that we all eat it even though none of the rest of us have allergies). You can supplement with Julie’s, Haggan Daz or another clean version instead.

Here’s to cleaner living made simple by Wholesome.

Just a litle chocolate syrup!


The Wholesome Ingredients

Edamame and Corn Salad

1 16-ounce package frozen shelled edamame beans
¼ cup olive oil, divided
1 medium shallot, diced
1 cup fresh or frozen corn
1 red bell pepper, diced
¼ cup dried cranberries
3 tablespoons chopped fresh cilantro (or other fresh herbs of your choice)
2 tablespoons fresh lemon juice
2 tablespoons sherry vinegar
salt and pepper, to taste

1) Cook edamame beans according to package directions, just to al dente. Drain and rinse with cold water to stop the cooking process. Pour into a large bowl and set aside.
2) Heat 1 tablespoon olive oil in a large skillet over medium heat. Add shallot and sauté until translucent, about 2 minutes. Add corn and toss to coat and cook until the corn is heated through and begins to caramelize. Add the corn and shallot to the edamame beans. Toss to coat.
3) Make the dressing by whisking together the lemon juice and sherry vinegar. Keep whisking while drizzling in the remaining olive oil. Add the dressing and all remaining ingredients to the edamame mixture. Toss to coat. Chill until ready to serve.

The Impact of Dyes in Our Food

Posted on: June 16th, 2010 by admin No Comments

Less than 24 hours before my official launch of my new business I am awake and writing to you…no, not working on recipes or last minute things for the party but stewing over the latest piece of information out there in the media. Please watch the video link below from a national NBC story that also aired locally on NBC 13 news in Birmingham…it’s a similar story like I first covered as a journalist back 13 years ago as a fledgling, not knowing the can of worms I was about to uncover…but yet here we are, more than a decade past and we still see food dyes in our foods today. Food dyes are not natural and they have no place in our foods–common sense says cheese shouldn’t be neon yellow or yogurts need not be bright blue! After years of knowledge they now tell us its unsafe—Europe and several other countries have already banned its usage–why is it not banned in this great nation we live in here in America? All I can say is…more to come my friends..I’ve heard you all discussing it in our inner circles—as soon as our website is launched–I’m on it. There are zillions of fabulous companies making delicious foods for you and your families that won’t expose you to this stuff. We owe it to our children to be their advocate. Wholesome by Allie is on that mission for you…stay tuned friends!


Product Review – Batter Blaster

Posted on: June 2nd, 2010 by admin 4 Comments

It’s another beautiful spring days here in Crestline…as my eyes barely pop open with that first morning sunlight, I can smell the aroma of my husbands ritualistic Saturday pancake breakfast cooking on our skillet downstairs. Yum is all I think and then my mind on auto drive pops back to reality…my new company is having it’s roll out soon and I am still behind on all fronts it seems.

Back to the smell which prompts my first blog entry to all of you…the best part of the smell to me is hearing the laughter and joy coming from my children knowing they are about to enjoy something yummy—even better feeling for mom, knowing that it is not only fun for them but I can let loose the belt strings knowing it is CLEAN! As I turn the corner on my staircase I see the golden pancakes on the griddle bubbling up and ready to flip…this morning my husband is trying a new product as I’ve been on the hunt for easy, clean products for our family and my clients. I see the can of Organic Batter Blaster on the counter.

My friend and fellow business woman Kate Darden tweeted about it while on a run to Walmart one day and called me excited to see if it was really a good product.  Skeptical at an already made, squeeze pancake batter can I jumped up and bought my own to see what it was. It’s organic and pretty clean in it’s ingredients (see below on my product reviews)…so far, I’ve found it at Target and Walmart for a mere $3.45. That three dollar can of wonderfulness made shapes, letters, smiley faces and much more for my children this morning as my husband squeezed away on the griddle and flipped the golden pancakes to land on my children’s plate and gobble them up one by one.

As I turn over the can to inspect the ingredients again (if you ever see me in your store, I’m always head down with packages flipped over looking for yucky ingredients that are hidden into language that is sometimes misleading to the lay person) I notice that all the ingredients I can 1 pronounce, 2 understand what they are and 3 know they are natural. Good thing for you out there reading this, I’ve done the hard work for you…all my mommy research is based around products that are clean (meaning they are the way God intended them to be made, which is naturally occurring from real foods.)  

Batter Blaster in a can and thousands of other products are found in my services through my new company Wholesome by Allie ( I scout for all the mainstream products and always find a healthier alternative for you and your family. That means, if you have allergies, food sensitivities or just want a better choice for your family—we have found it at an easy to find store, tasted it and want to share it with you.

Please read my bio and our company’s story of how we got here…and join me on my blog as I update, facebook and tweet about new products and things you can feel good feeding your family. I will warn you, I make it all fun so don’t expect a hard core naturalist (unless you ask for it and then I’ll LAY IT ON YOU as thick as you want it), I’m only out to help you make simple, healthier choices for you and your peeps!

Here’s to living life w/o dreading what is on you plate.

Batter Blaster gets an 8 out of 10

Pros: simple and easy to use, relatively cheap, convenient to buy, organic, fun

Cons: high sugar for only 2 pancakes, not much protein or nutritional value, not whole grain

Ingredients and Nutrition
Filtered water
Organic wheat flour (unbleached)
Organic cane sugar
Organic whole egg solids
Organic soybean powder
Sodium lactate (lactic acid from beet sugar)
DiCalcium phosphate (leavening agent)
Sea salt
Sodium bicarbonate (baking soda)
Organic rice bran extract

Allergens: contains wheat, eggs, soy

As always the super sleuth detective, I looked it up on another website as well and confirmed with my father who is a licensed nutritionist of and it all seems to be a-ok.